I started by having 10 women ages ranging from 25-40 years old check the page out and give me their initial thoughts and feedback they had on the page. 

A few common comments:

• Page lacked information on the products 

• The section said "Essential Ingredients" for without explaining why the ingredients were essential, "...would love to be able to get more information on why that ingredient is important to the product."

• Copy heavy, "their page is all copy at first glance and you have to scroll before anything catches your eye."

• Page needed more BIPOC and age diversity and inclusion

The first wireframe sketches I had were similar to what the page currently looks like with the essential ingredients for each product with each ingredient expandable and towards the top have each of the products Mixhers offers displayed. The second wireframe sketched had a bigger banner of each product with product info and expandable ingredients. 

The feedback for the high fi prototype was:

• It was cleaner and that seeing the ingredients and its benefits was more informative and helped them decide what product they would want to try

• Have product descriptions more uniform, an idea was to have 3 bullet points each

The prototype can be viewed at this link here

I had the first three product images clickable so it scrolls down to the item info and its ingredients and if you click the image it brings you down to, it'll bring you back up to all the products. All the ingredients for the first product, Hertime is expandable with the image of what the image in real life looks like, since most of the ingredients are inspired by Chinese traditional medicine.  

If I had more time to work on this project, I would do more user testing and work more on the icons for the other products and a mobile version as well.